Terms of Use

The terms governing your use of our website and services.

1. Acceptance of Terms

By accessing and using the Moor Digital Marketing website and services (collectively, the "Services"), you agree to be bound by these Terms of Use ("Terms"). If you do not agree to these Terms, you may not use our Services. We reserve the right to modify these Terms at any time. Your continued use of the Services following any changes constitutes your acceptance of the updated Terms.

2. Our Services

Moor Digital Marketing provides comprehensive digital marketing solutions and services, including but not limited to:

Service Categories

  • AI Chatbots – Intelligent automated conversation systems for customer engagement and support
  • Email & SMS Automation – Automated messaging campaigns and customer communication sequences
  • CRM & Pipeline Management – Customer relationship management and sales pipeline tools
  • Landing Pages & Funnels – Design and deployment of conversion-focused landing pages and sales funnels
  • Workflow Automation – Custom automation of business processes and workflows
  • Analytics & Optimisation – Performance tracking, analysis, and continuous optimisation

Service Delivery

We provide Services on a subscription or project basis, as agreed with you. Service specifications, features, and availability are subject to change at our discretion with reasonable notice. We maintain the right to discontinue or modify Services if we determine it necessary for technical, legal, or business reasons.

3. User Obligations

When using our Services, you agree to:

Lawful Use

  • Comply with all applicable laws, regulations, and industry standards
  • Use Services only for lawful purposes and in accordance with these Terms
  • Not engage in activities that violate data protection, privacy, or anti-spam regulations
  • Obtain proper consent before collecting and processing customer data

Data Responsibility

  • You are responsible for the accuracy, quality, and legality of all data you upload or provide
  • You must maintain compliance with GDPR, CCPA, and other applicable data protection laws
  • You must not upload sensitive personal data without proper security measures
  • You are solely responsible for ensuring proper consent from individuals in your contact lists

Prohibited Activities

You agree not to:

  • Reverse engineer, disassemble, or attempt to derive the source code of our Services
  • Send spam, unsolicited messages, or abusive communications
  • Engage in phishing, fraud, or deceptive practices
  • Attempt to gain unauthorised access to our systems or other users' accounts
  • Use our Services to harass, threaten, or harm individuals
  • Violate intellectual property rights or use Services for infringing purposes
  • Interfere with the operation or security of our Services
  • Use our Services for illegal activities or content

Account Security

  • You are responsible for maintaining the confidentiality of your account credentials
  • You must immediately notify us of any unauthorised access or security breaches
  • You are liable for all activities that occur under your account

4. Intellectual Property

Our Intellectual Property

All content, features, and functionality of our Services, including but not limited to software, text, graphics, logos, and user interface design, are owned by Moor Digital Marketing or its content suppliers and are protected by international copyright, trademark, and other intellectual property laws.

Your License to Use

We grant you a limited, non-exclusive, non-transferable, revocable license to use our Services for your internal business purposes, subject to compliance with these Terms. This license does not permit you to:

  • Sublicense, resell, or distribute our Services to third parties
  • Remove or alter any copyright, trademark, or proprietary notices
  • Use our Services or content for competitive purposes

Your Content

You retain ownership of content you create and upload to our Services ("Your Content"). By uploading Your Content, you grant us a worldwide, royalty-free license to use, store, process, and display Your Content solely for the purpose of providing the Services to you. You represent and warrant that:

  • You own or have the right to use all content you provide
  • Your Content does not infringe on any third-party intellectual property rights
  • Your Content complies with all applicable laws and regulations

Third-Party Content

Our Services may contain links to third-party websites and content. We are not responsible for the accuracy, content, or practices of third-party sites. Your use of third-party services is governed by their terms and privacy policies.

5. Payment Terms

Fees and Billing

  • Service fees are as quoted and agreed upon in your service agreement or proposal
  • Pricing is subject to change with 30 days' notice
  • All fees are exclusive of applicable taxes, VAT, and other levies

Payment Methods

  • We accept payment by credit card, bank transfer, and other agreed methods
  • Payment is due as specified in your invoice or agreement
  • You authorise us to charge your payment method for Services rendered

Refund Policy

Services are generally non-refundable except where required by law or as specified in your service agreement. For cancellations:

  • Monthly subscriptions may be cancelled with written notice
  • Refunds (if applicable) will be issued to the original payment method
  • Early termination may result in penalties as outlined in your agreement

Late Payment

If payment is not received by the due date, we may:

  • Suspend access to your Services
  • Charge interest on overdue amounts at the rate of 8% per annum
  • Recover associated legal and collection costs
  • Terminate your account without further notice

6. Service Level & Disclaimers

Service Availability

We strive to maintain high availability of our Services. However, we make no guarantees regarding uninterrupted or error-free access. Services may experience downtime for maintenance, updates, or technical issues.

Use "As Is"

Our Services are provided on an "as is" and "as available" basis. We disclaim all warranties, express or implied, including:

  • Warranties of merchantability and fitness for a particular purpose
  • Warranties regarding accuracy, reliability, or completeness of content
  • Warranties that Services will meet your specific requirements

No Guarantees

  • We do not guarantee specific results or outcomes from using our Services
  • Marketing results depend on many factors beyond our control
  • Past performance does not guarantee future results
  • We are not responsible for technical issues caused by third-party systems

7. Limitation of Liability

To the maximum extent permitted by law, Moor Digital Marketing shall not be liable for:

Excluded Damages

  • Indirect, incidental, special, or consequential damages
  • Loss of profits, revenue, data, or business opportunities
  • Damages arising from data loss or corruption
  • Damages from cybersecurity incidents or unauthorised access

Liability Cap

Our total liability to you under these Terms shall not exceed the total amount you have paid to us in the 12 months preceding the claim, or £100, whichever is greater.

Your Assumption of Risk

You acknowledge that using digital marketing services and the internet inherently involves risks. You assume all risk associated with your use of our Services and the internet.

8. Termination

Termination by You

You may terminate your account and Services at any time by providing written notice. Termination takes effect at the end of the current billing period unless specified otherwise in your agreement.

Termination by Us

We may suspend or terminate your account if you:

  • Violate these Terms or any applicable law
  • Fail to pay fees as agreed
  • Engage in fraudulent, abusive, or illegal activity
  • Spam or harass others using our Services
  • Violate data protection or privacy regulations

Effect of Termination

  • Your right to use Services immediately ceases
  • We may delete your data after a reasonable retention period
  • Outstanding payment obligations remain due
  • Provisions that should survive termination remain in effect

9. Governing Law & Jurisdiction

These Terms are governed by and construed in accordance with the laws of the United Kingdom, without regard to its conflict of law principles. Both you and Moor Digital Marketing agree to submit to the exclusive jurisdiction of the courts of England and Wales.

10. Dispute Resolution

Good Faith Negotiation

If a dispute arises, we encourage both parties to attempt resolution through good faith negotiation and discussion before pursuing legal action.

Legal Proceedings

Any legal action or proceeding arising under these Terms must be brought in the courts of England and Wales. You agree to waive any objection to jurisdiction or venue in these courts.

11. Confidentiality

Each party agrees to maintain the confidentiality of any non-public information shared by the other party. This does not apply to information that is:

  • Publicly available or becomes public through no fault of the receiving party
  • Already known to the receiving party prior to disclosure
  • Required to be disclosed by law or regulatory authority
  • Independently developed without reference to the other party's information

12. Changes to These Terms

We may update these Terms at any time. Changes will be effective immediately upon posting to our website or upon notice to you. Your continued use of our Services constitutes acceptance of the updated Terms. We recommend reviewing these Terms periodically to stay informed of changes.

13. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect. We will endeavour to replace any invalid provision with a valid one that achieves the original intent.

14. Entire Agreement

These Terms, along with any service agreements, proposals, and privacy policy, constitute the entire agreement between you and Moor Digital Marketing regarding your use of our Services. These Terms supersede all prior and contemporaneous agreements, whether written or oral.

15. Waiver

Our failure to enforce any provision of these Terms does not constitute a waiver of that provision or any other provision. Any waiver of these Terms must be in writing and signed by an authorised representative of Moor Digital Marketing.

16. Contact Us

If you have questions about these Terms of Use or our Services, please contact us:

Effective Date: March 2026