📧 Marketing Automation

Email & SMS Automation That Nurtures Leads on Autopilot

Build behaviour-triggered sequences that engage the right person at the right moment. Never miss a follow-up again. Automate every touchpoint across email and SMS to guide prospects from awareness to purchase.

Everything You Need to Automate

From simple drip campaigns to complex multi-step sequences, we've built the automation tools your team needs.

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Behaviour-Triggered Sequences

Send automated messages when customers take specific actions—click a link, abandon a cart, download a resource, or reply to a message. Perfect timing, every time.

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Smart Segmentation

Split audiences based on behaviour, demographics, engagement level, and custom fields. Send the right message to the right person—personalization at scale.

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A/B Testing

Test subject lines, send times, messaging, and CTAs. Compare performance side-by-side and automatically send the winning variant to the rest of your list.

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Drip Campaigns

Set up multi-step email and SMS sequences that deliver content automatically over days or weeks. Build trust and move prospects through your sales funnel on schedule.

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SMS Integration

Combine email and SMS in a single automation. SMS drives higher open rates and urgency. Layer SMS reminders into your email campaigns for maximum impact.

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Performance Analytics

Track opens, clicks, conversions, unsubscribes, and revenue per campaign. See which sequences drive the most value and optimize accordingly.

Why Automate Your Follow-Up

1

Never Miss a Follow-Up

Automation ensures every lead gets contacted at the perfect moment—even when your team sleeps. Consistency builds trust and closes deals.

2

Personalise at Scale

Send thousands of personalized messages using merge tags, custom fields, and behavioural data. Each recipient feels like the message was written just for them.

3

Save 20+ Hours Per Week

Stop manually sending follow-up emails. Automation handles routine touchpoints, freeing your team to focus on high-value relationships and strategic work.

4

Increase Conversion Rates

Timely, relevant messages convert better. Our clients report 4.2x average ROI from automated sequences—because the right message at the right time moves people to action.

4.2x
Average ROI from automated email sequences
73%

Higher open rates with SMS

42%

More clicks per email

3x

Faster sales cycles

89%

Customer satisfaction

From Idea to Automation

We handle the setup so your team can focus on strategy and results.

1

Map Your Customer Journey

We interview your team to understand your sales process, identify key touchpoints, and map every decision point where automation can help.

2

Build Automated Sequences

We design and build behaviour-triggered sequences in your platform. Every step is tested and optimized for maximum engagement and conversion.

3

Optimise & Scale

We monitor performance, run A/B tests, and continuously refine based on data. Your sequences get smarter every week, driving results over time.

★★★★★
"Within 90 days of implementing Moor's automation sequences, we saw a 45% increase in qualified leads and cut our follow-up time in half. The system handles the basics so our sales team can focus on closing. Game changer."
Sarah Mitchell
VP Sales, TechFlow Solutions

Email & SMS Automation FAQ

Everything you need to know about automating your follow-up.

We integrate with all major email platforms including Klaviyo, HubSpot, Mailchimp, ConvertKit, ActiveCampaign, and more. We also handle custom API integrations for specialized tools. Our team can assess your current stack and recommend the best platform for your needs.

Most automation setups take 2-4 weeks depending on complexity. We start with a strategy session to map your customer journey, then build and test your sequences before launch. Simpler campaigns can launch in 1-2 weeks; complex multi-stage funnels may take 4-6 weeks.

Absolutely. We build blended sequences where email and SMS work together—for example, send an email first, then a reminder SMS 2 hours later if unopened. SMS has a 73% open rate vs. 20-30% for email, so layering both channels drives much higher engagement and conversions.

We use merge tags, dynamic content blocks, and conditional logic to personalize each message. You can segment by purchase history, engagement level, demographic data, or custom fields. Advanced segmentation ensures cold leads get nurture sequences while hot leads get sales-focused messaging.

Our clients report an average 4.2x ROI from automated email sequences within the first 90 days. Results vary based on your industry, list quality, and conversion funnel, but well-built automations consistently drive 2-5x return. We'll establish a baseline and track metrics throughout implementation.

Ready to Automate Your Follow-Up?

Let's build email and SMS sequences that nurture leads while your team sleeps. Start saving time and closing more deals this month.

Get Started Today