1. Information We Collect
At Moor Digital Marketing, we collect information necessary to provide our services and improve your experience. The types of information we collect include:
Personal Information
When you interact with us through our website, services, or communications, we may collect:
- Name, email address, and contact details
- Company name and business information
- Phone numbers and mailing addresses
- Payment and billing information
- Information you provide through contact forms and enquiries
Usage Data
We automatically collect information about your interaction with our website and services:
- IP address and browser type
- Pages visited and time spent on our website
- Referring website and navigation patterns
- Device information and operating system
- Search queries and interaction with features
Chat and AI Chatbot Interactions
When you interact with our AI chatbots or automated messaging systems, we collect:
- Your messages and conversation history
- User preferences and interaction patterns
- Technical data related to the chat session
- Feedback and ratings you provide
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
- Essential cookies for website functionality
- Performance cookies to analyse site usage
- Marketing cookies to personalise content
- Third-party analytics and tracking tools
2. How We Use Your Information
We use the information we collect for legitimate business purposes:
Service Delivery
- Providing and improving our digital marketing services
- Processing and fulfilling your requests
- Delivering AI chatbot and automation solutions
- Responding to your enquiries and support requests
- Managing your account and subscriptions
Marketing Automation
- Sending newsletters and marketing communications
- Personalising content based on your interests
- Conducting email and SMS campaigns (where you've opted in)
- Creating automated customer journeys and workflows
- Segmenting audiences for targeted campaigns
AI Chatbot Interactions
- Training and improving our AI systems
- Understanding user needs and preferences
- Providing intelligent and contextual responses
- Monitoring chat quality and customer satisfaction
Analytics and Optimisation
- Analysing website performance and user behaviour
- Improving site functionality and user experience
- Conducting market research and trend analysis
- Measuring campaign effectiveness
- Optimising our services based on usage patterns
Legal and Compliance
- Complying with legal obligations and regulations
- Protecting against fraud and security threats
- Enforcing our terms and conditions
- Establishing, exercising, or defending legal claims
3. Data Sharing & Third Parties
We do not sell your personal data to third parties. However, we may share information with the following:
Service Providers
We work with trusted partners to deliver our services, including:
- GoHighLevel (GHL) – Our primary CRM and marketing automation platform where customer data is securely stored and processed
- Payment processors for handling transactions
- Email service providers for communications
- Analytics platforms to measure performance
- Hosting providers for website infrastructure
- AI and automation platforms for service delivery
Legal Requirements
We may disclose your information when required by law or to protect our rights, including:
- Compliance with court orders or legal processes
- Response to government or regulatory authorities
- Protection against fraud or security threats
- Enforcement of our terms and conditions
Business Transfers
If Moor Digital Marketing is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you of any such change.
4. Data Security
We implement comprehensive security measures to protect your personal data:
- SSL/TLS encryption for data in transit
- Secure servers with restricted access
- Regular security audits and updates
- Password protection and authentication mechanisms
- Employee training on data protection practices
- Compliance with industry security standards
While we implement strong security measures, no system is completely secure. We encourage you to maintain the confidentiality of your passwords and report any security concerns to us immediately.
5. Your Rights
You have the following rights regarding your personal data:
Right of Access
You can request a copy of the personal data we hold about you at any time.
Right to Correction
You can request that we correct inaccurate or incomplete information about you.
Right to Erasure
You can request deletion of your personal data, subject to legal obligations and legitimate business interests.
Right to Restrict Processing
You can request that we limit how we use your personal data in certain circumstances.
Right to Data Portability
You can request your personal data in a structured, commonly used format and transfer it to another provider.
Right to Opt-Out
You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
Right to Withdraw Consent
If we rely on your consent to process data, you can withdraw that consent at any time.
To exercise any of these rights, please contact us at hello@moordigitalmarketing.com with your request.
6. Cookies & Tracking
We use cookies and similar tracking technologies to enhance your experience:
Types of Cookies
- Essential Cookies – Required for website functionality and security
- Performance Cookies – Analyse how you use our site to improve performance
- Functional Cookies – Remember your preferences and settings
- Marketing Cookies – Track your interests for personalised advertising
Cookie Management
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
Third-Party Trackers
We may use third-party analytics and advertising services that collect data about your browsing activities across multiple websites.
7. Children's Privacy
Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will promptly delete such data and terminate the child's account.
8. Data Retention
We retain your personal data only for as long as necessary to provide our services and fulfil the purposes outlined in this policy. Retention periods vary depending on the type of data and legal obligations:
- Account data is retained while your account is active and for a reasonable period afterwards
- Marketing data is retained until you unsubscribe
- Chat and interaction data may be retained for service improvement
- Legal and compliance data is retained as required by law
9. International Data Transfers
Your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may not have the same data protection laws. By using our services, you consent to the transfer of your information to countries outside your country of residence, which may provide different levels of data protection.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the "Last Updated" date and, where appropriate, by providing additional notice (such as sending you an email or displaying a prominent notice on our website). Your continued use of our services following the posting of changes constitutes your acceptance of the updated Privacy Policy.
11. Contact Us
If you have questions about this Privacy Policy, our data practices, or your personal information, please contact us:
- Email: hello@moordigitalmarketing.com
- Website: moordigitalmarketing.com